Jeff Walker is an entrepreneur who started selling products online in 1996. This formula is how you engineer massive success. In 14 chapters, author Jeff Walker explains the whole step-by-step process for launching a product - from initial planning to aftermarket, be it a course, a book or even an app. Whether you have an existing business or you're starting from scratch, this is how you start fast. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. Since 1996, Jeff Walker has been creating hugely successful online launches. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions.
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